“Tell our target market what makes us, us!”
This advertising campaign design work was created for Heathfield School Ascot. The campaign comprises of three words, ‘Unique’ ‘Verve’ and ‘Spirit’. Three powerful words which describe the virtues of a ‘Heathfield girl’. There will be more words added to the campaign through out the year it runs.
The previous campaign ‘Girls First‘ (designed by topright) took secondary position in the new campaign, giving Heathfield ownership and evoking further trust in the reader. This decision builds on the existing investment and adds value to this previous campaign.
The campaign styling and design is easily recognisable and now synonymous with Heathfield School. This campaign has been rolled out in a multitude of publications including Tattler, The Daily Telegraph and the BBC Proms official programme. The advertising campaign design work included online advertising in industry specific education websites. The online collateral included animated gifs, leaderboards and mid page units (MPUs).