Advertising CampaignAdvertising / Campaign / Design for Print / The Arts and Education
The new advertising campaign for Heathfield School Ascot. Heathfield is a boarding and day school for girls aged 11-18, set in stunning grounds in Ascot, Berkshire. With outstanding facilities and only 200 or so places, making it a truly unique and magical school. The new advertising campaigns purpose was to spread the ethos and rare nature of the school to potential parents and their children and attract them to the open day. The advertising campaign ‘Girls First’ was born, a phrase representing the schools care of its students, the ‘go-get’ attitude instilled in its students in their strive for excellence. The advertising campaign logo is a strong graphical device that will be used in many applications: advertising, social media, web and print collateral, event material and merchandising. The versatility of the campaign advertising design means that the secondary messaging for individual advertising placements can be change alongside the photographic image for maximum support. You can see the schools website here.