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Roaring design success

By November 1, 2014December 19th, 2014No Comments

After working on a secret project for a month or so it’s always exciting when you can finally reveal the work that you have been doing. Topright were asked to create an identity for the exciting new World GP Bike Legends event. After creating the identity and the look and feel, we worked on all aspects of the design that were required to launch the event at the Regent Street Motor Show. The launch today was a host of bike racing heroes and former world champions who captivated the crowds with incredible live demonstrations. Tom, our senior designer spoke with Wayne Gardener (former motorcycle world champion) who was extremely please with the brand and how it captured the era.

To launch the all-new racing extravaganza, Freddie Spencer, Wayne Gardner, Christian Sarron and Didier de Radiguès all donned their racing leathers and climbed aboard some of the most iconic racing motorcycles ever to blast down a 40-metre section of London’s famous Regent Street, giving the public just a small taste of what’s in store at World GP Bike Legends 2015.

The main event will take place at the beautiful Jerez Circuit in Spain on 19-21 June 2015 and will feature flat-out racing in three classes – 125cc, 250cc and 500cc – with bikes dating from 1980 to 2000.

Dubbed ‘The Race of Legends’, the event will feature what’s likely to be the biggest reunion of motorcycling heroes from the period, with many rider announcements expected over the coming months to join the four star names already confirmed. What’s more, following event organiser Goose Communications’ policy of creating access-all-areas extravaganzas like the Silverstone Classic, fans will get an unprecedented opportunity to meet with some of the biggest names in bike racing history and see the iconic racing machines both racing flat-out on track and up-close in the pits.

The launch took centre stage at the world-renowned Regent Street Motor show – an event that attracts hundreds of thousands of motoring enthusiasts to the heart of London. Among the incredible displays of cars past and present, the raucous and unmistakable sound of 500cc grand prix bikes rattled windows and stole the show, as Gardner, Spencer, Sarron and de Radiguès rekindled their racing fires with several jaw-dropping sprints throughout the day.

 

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