Staff illustration

topright were asked to create staff illustration in fun mix of brand colours to be used as part of a larger animated video. This would be used in the companies latest training strategy. Merlin wanted engaging staff illustration that would come forward and come to life (i.e. turn to video) when it was their turn to speak. Each of the characters painted a different job role. Budget Holder, Procurement Manager, Purchaser, Vendor and Purchase-to-pay person. Each talking to tell other staff about what has changed in their area.

Video has become so important to a lot company’s marketing. Our staff illustration needed to be colourful and engaging. It had to catch the eyes of the staff but most importantly had to tell an important message. These type of videos are used in different ways by businesses. This can be from one small side of the company to the business as a whole. They can explain a new service or the story timeline of the company.

Illustrations in whiteboard videos help tell a story. We’re hard-wired to be engaged by interesting stories from an early age. We’re shown stories that help us learn as well as entertain us. They’re interesting to us from there on, as stories help us communicate and relate to each other. Illustrations help the audience connect with your company on a personal level by telling the story. Staff illustration make a great tool for animating and showing a message in an on-brand way.