DESIGN DELIVERABLES
Infographic design | Illustration
Client: Dairy UK
‘Help us connect with the public. In the run up to COP26, we want to simply communicate key messages on a sustainable dairy industry.’
The United Nations uses a set of infographics to communicate its sustainable development goals. These infographics are globally recognised. Dairy UK wanted a series of similarly simple but stylish social media messaging in the form of infographics to support their industry-wide campaign. The infographics are in the form of simple single colour illustrations alongside stylish typography. These would be included in a social media messaging toolkit to make messaging a simple process. The infographics would be published alongside descriptive text with hashtags applied appropriately.
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Dairy UK wanted to provide their stakeholders with a toolkit of social media messaging so they could communicate their initiatives and intentions to the broader public. So topright designed a social media messaging toolkit that was simple for stakeholders to use. And communicate with their own interest groups and followers. The toolkit consisted of 21 infographic images and statements accompanied by suggested accompanying text. The simple infographics were all monochrome and encapsulated the message clearly.
Social messaging principal
Communicating clearly and ethically is a founding principle if you messages are going to prove successful. The messages have to be clear, honest and if there is a mutual benefit then you are more likely to attract followers. By participating with the community in an open and transparent way, the path is laid for a continuing relationship. In this case, that is the relationship between dairy producers and consumers, some of whom may be rethinking their use of dairy based on current trends. The messages were not a big sell on the Dairy industry or making claims they are saving the planet. They simply raise awareness that the industry is playing its part by making significant changes and improvements. The ready-made information provided very easy to use content for all those in the industry to make posting simple and accurate.
”Topright are always ready to turn around new ideas and creative concepts quickly, and are reliable and flexible in helping us meet our deadlines on time.
Sophie ClarkeCommunications Manager, Dairy UK
”We’ve worked with topright for many years, and they have always provided us with first class design solutions for the wide ranging and varied projects we have.
Sophie ClarkeCommunications Manager, Dairy UK