Sixth Form
prospectus design

Incorporating a campaign identity

Topright had previously created a campaign identity for Heathfield’s Sixth Form Giving campaign. By using the ‘VI’ from ‘GIVING’ the campaign highlighted the six of ‘VI form’. The campaign was a great success. It raised over two hundred thousand pounds. The Giving Challenge raised funds to help with the interior and fit-out. This ensured the highest educational facility for the future Sixth Form students.

Developing a campaign into collateral

Topright conceptualised a clever development of the successful campaign. Including core elements of the campaign into the design. This was done by skilfully using different words in the campaign style. These words championed Heathfield’s values and featured the essential ‘VI’ within them. Words such as ‘thriving’ for example. This visual strategy strengthen an already strong campaign. The growth of the campaign helped to highlight and strengthen the individual messages in the prospectus. Most importantly it showcased many of the positive qualities students would develop on their Sixth Form journey. This displayed the school’s intentions to produce confident, capable and well-rounded young people. Students who can go out into the world and be useful to both themselves and the wider community.

Prospectus design attributes

The sixth form prospectus was designed in the styling of Heathfield’s collateral. It was to hold a strong family similarity to the School prospectus design. But it would have its own identity. As with all the design Topright produce for Heathfield School it uses the house styles they created. Therefore key features like font sizes, typography, colours and page structure express the house style. However, the Sixth Form brochure design also has some strong differences and design cues. Heathfield School has a good library of photography. This valuable resource was used in the Sixth Form brochure design. Good imagery helps to show the many opportunities the Sixth Form has to offer. The images of the extra-curricular activities really show the ‘lifestyle’ of a Sixth Form student. All this further attracts students into wanting to study at this sixth form.