DESIGN DELIVERABLES
Brand identity | Logo design | Design for print | Brand guidelines
Client: Undershaw Education
‘We yearn for a more mature, fresh, future-focussed and sophisticated school logo design and brand. A brand that will deliver and reflect our new culture to all stakeholders. The school is shaping a new educational offer which takes a holistic approach. It moves beyond traditional lessons into a way of life and lived learning.’
A new perspective on the brand
The existing school logo design was reflective and focussed on the heritage and legacy of the grand house that formed the hub of the school and the connection with Sir Arthur Conan Doyle. It didn’t represent the values, direction and aspirations for the school. The new brand design would need to be forward looking without being edgy. The school exists for special educational needs students and the new brand would have to deliver a soft, light-touch approach that would be approachable and welcoming. It needed to show the care and attention delivered to students without shouting about it. The brand design would also inspire and create pride among staff members.
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Brand identity
The brand presentation delivered three design options. Showing all the key elements of the brand and bringing them together to showcase the consistent brand design. The typography of the selected school logo design features modern typography. It shows progressive thinking and projects a trustworthy, intellectual establishment at the top of their game.
The monogram design has great flexibility and excitement. Though not typical, there was no reason why the design couldn’t have multiple colour-ways. With the potential to use different colour combinations from the brand colour palette. This creates an element of fun to the brand. While preventing an overly corporate look and can be used to identify different departments or communication types.
Underpinned by a brand-book that illustrates how to use the brand, the design and brand styling are very recognisable and synonymous with Undershaw.
Brand design and the website
Whilst the school logo design and brand were being applied, topright built the school website. We included all the the interactive features one would expect from a high-end website wrapped around the brand styling. Features such as: a calendar feed; Twitter feed; latest news feeds; embedded school publications; downloadable elements and form submissions; connection to the management information system and an Alumni portal.
The site was built as a Network and also includes a Hire and Events website for marketing the facilities. Completely re-structured and re-written content make sure that the brand message runs through all areas of the website. The carefully planned modules and links give a natural navigation experience with many ways to access information.
The website’s typography is carefully chosen. It is designed to give the site a very open, light touch – just like the rest of the brand. Imagery is sensitive in this environment and so is kept to a minimum. The stylish and well received website created a twenty-fold increase in enrolment enquiries in its first month. A website the school are rightfully proud of.
Primary logo
White-out logo in both variants
”topright had everything on my wish list: a strong connection with the brief, the key aspirations therein and a clear vision for the brand.
Davinia SwanstonMarketing and Fundraising Manager, Undershaw Education
LOGO VARIENT
Social media avatar
The monogram design has great flexibility and excitement. Though not typical, there was no reason why the design couldn’t have multiple colour-ways. With the potential to use different colour combinations from the brand colour palette. This creates an element of fun to the brand. While preventing an overly corporate look and can be used to identify different departments or communication types.
It is important to show how the logo will work on social media platforms. This not only helps the client to see the campaign identity. But also to helps them make an informed choice. It helps guide the client when they create their social media presence.
”
Often in business, a sense of connection is everything. Use them. They are good people.
Davinia Swanston,
Marketing and Fundraising Manager, Undershaw Education
”
Often in business, a sense of connection is everything. Use them. They are good people.
Davinia Swanston,
Marketing and Fundraising Manager, Undershaw Education
”I was particularly enamoured with the way they connected with the strategic positioning and aspirations of the future brand.
Davinia SwanstonMarketing and Fundraising Manager, Undershaw Education
”Everyone at Topright is a joy to work with. They are experts in their field. Everything from calibre of their proposal, their interpretation of the brief, coupled with their innovative ways of working, was all incredibly impressive.
Davinia SwanstonMarketing and Fundraising Manager, Undershaw Education
Communication typeface and brand colours
Comfortaa bold
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Comfortaa regular
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