DESIGN DELIVERABLES
Brand identity | Logo design | Design for print | Brand guidelines
Client: Undershaw Education
‘We yearn for a more mature, fresh, future-focussed and sophisticated school logo design and brand. A brand that will deliver and reflect our new culture to all stakeholders. The school is shaping a new educational offer which takes a holistic approach and was launched in 2021. It moves beyond traditional lessons into a way of life and lived learning.’
A new perspective on the brand
The existing school logo design was reflective and focussed on the heritage and legacy of the grand house that formed the hub of the school and the connection with Sir Arthur Conan Doyle. It didn’t represent the values, direction and aspirations for the school. The new brand design would need to be progressive and forward looking without being edgy. The school exists uniquely for special educational needs students and the new brand would have to deliver a soft, light-touch approach that would be approachable and welcoming. It needed to demonstrate the care and attention delivered to students without shouting about it. The brand design would also inspire and generate pride among staff members.
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Brand identity
The brand presentation delivered three design options. The brand design delivered an holistic approach. Showcasing all the key elements of the brand collateral and bringing them together to showcase the consistent brand design. The typography of the selected school logo design features modern typography. It shows progressive thinking and projects an authoritative, intellectual establishment at the top of their game.
The monogram design has great flexibility and excitement. Though not typical, there was no reason why the monogram couldn’t have multiple colour-ways with the potential to utilise different colour combinations from the brand colour palette. This infuses an element of fun to the brand, prevents an overly corporate look and can be used to identify different departments or communication types.
Underpinned by a brand-book that illustrates how to use the brand collateral, the brand design and brand styling are very recognisable and synonymous with Undershaw.
Brand design and the website
Whilst the school logo design and brand was being implemented, topright conceptualised and built the school website. We included all the the interactive features one would expect from a high-end website wrapped around the unique brand styling. Features such as: a calendar feed; Twitter feed; latest news feeds; embedded school publications; downloadable elements and form submissions; connection to the management information system and an Alumni portal.
The site was built as a Network and also incorporates an independent Hire and Events website for marketing the hireable facilities. Completely re-structured and re-written content ensure that the brand message runs throughout all aspects of the website. The carefully planned modules and links offer an intuitive navigation experience with many ways to access information.
The website’s typography carefully considered and designed to give the site a very open, light touch – just like the rest of the brand. Imagery is sensitive in this environment and so is kept to a minimum. The elegant and well received website created a twenty-fold increase in enrolment enquiries in its first month. A website the school are rightfully proud of.
Primary logo
White-out logo in both variants
”From the outset topright had everything on my wish list: a strong connection with the brief, the key aspirations therein and a clear vision for the brand.
Davinia SwanstonMarketing and Fundraising Manager, Undershaw Education
LOGO VARIENT
Social media avatar
The monogram design has great flexibility and excitement. Though not typical, there was no reason why the monogram couldn’t have multiple colour-ways with the potential to utilise different colour combinations from the brand colour palette. This infuses an element of fun to the brand, prevents an overly corporate look and can be used to identify different departments or communication types.
It is important to show how the logo will work on social media platforms. This not only helps the client to visualise the campaign identity but helps them make an informed choice. It helps guide the client when they create their social media presence.
”I was particularly enamoured with the way they connected with the strategic positioning and aspirations of the future brand.
Davinia SwanstonMarketing and Fundraising Manager, Undershaw Education
”Everyone at Topright is a joy to work with. They are experts in their field. Everything from calibre of their proposal, their interpretation of the brief, coupled with their innovative ways of working, was all incredibly impressive.
Davinia SwanstonMarketing and Fundraising Manager, Undershaw Education
Communication typeface and brand colours
Comfortaa bold
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Comfortaa regular
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”Often in business, a sense of connection is everything. Use them. They are good people.
Davinia SwanstonMarketing and Fundraising Manager, Undershaw Education