“…our desire to promote businesses and empower consumers”.

Trinity Mirror Group wanted to characterise their new business brand. topright designed tis character to fulfil their brief that it should enter the hearts and minds of their clients, consumers and businesses. Doug is the mole icon. He’s a distinctive character and was elemental to their brand. He champions the brand and adds character, expression and personality. He’s adaptable, distinctive, very recognisable and would engage with their audience. topright also produced a brand book to accompany the character.


Local Mole


Logo design
Media pack design
Brand Character elements
Website design

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