Client: Asset Protection Team
‘Reflect the important part we play within our industry with an identity refresh’
APT (Asset Protection Team) who are part of Dairy UK, wanted a corporate identity refresh in the form of a website. The site would reflect the part they play within the dairy industry. They are trolley repatriation specialists. Identifying and preventing theft, misappropriation, conversion and accidental misuse of milk trolleys.
APT is part of Dairy UK and although this site shares its URL with Dairy UK. It is a completely different site. This identity refresh was to be visible clear between APT and the Dairy UK website (on which it resides). It has a different design with its own navigation and style, making the site individual. The aesthetics of the site, including colours, patterns and illustrations make it clear who APT are and what they do.
The responsive site contains a range of functionality. Including parallaxing footers, interesting hover-over effects and animated milestone counters. These website functionality features make the site interesting for visitors. It engages readers with the new corporate identity.