Client: Dairy UK
‘Please can you make our popular printed literature available as digital publication design’
There are many ways of viewing publications online. All with varying levels of success. The designs of Dairy UK’s most requested publications (that topright design agency created for them) are all very distinctive. Each publication has instantly recognisable graphic cues or illustrative styles. Being faithful to the design styling and cues was very important. To ensure that the digital publication design retained the essence of what made each publication so popular. Topright stepped outside the conventional method of producing digital publication design.
Producing the digital publication design
It was decided that each publication should become a separate website. This was achieved by utilising the multisite functionality within WordPress. Each publication would have it’s own menu and be housed under the main url of the corporate site. Each site would have it’s own CSS (Cascading style sheet) so all text sizes, types and colouring is individual to each publication. Introducing the styling to each digital publication design would be far more bespoke using this idea of creation.
Digital publication sets
Recreating faithful versions of the existing publications sets was aided greatly by this method of production. For instance: the popular ‘Baby booklet’ set (shown below) have very similar design elements. But they all have specific colours, illustration and graphic design differences. Ensuring that they keep their own identity, but are clearly part of a set. As separate websites, each digital publication has clear unique sensible urls. This vital and popular information is now available for generations to come.