Client: Dairy UK | AHDB
“Unity | Digital toolkit | Education | Communication.”
The Dairy Council, Dairy UK and AHDB (Agriculture and Horticulture Development Board) asked topright to develop a campaign. The dairy campaign would bring dairy farmers together and provide them with knowledge and tools for social media. They would be able to successfully promote the nutritional benefits of dairy to consumers through their personal social media channels.
The design of the dairy campaign ‘Tell it Like it is” is very eye catching and simple. The campaign was launched with both digital and printed collateral. It encourages workers within the dairy industry to speak out and spread the word about Dairy. The design collateral included lots of support material that would be hosted on the campaign website built in tandem with the launch. The campaign website content includes educational video blogs directed at the farmers themselves. Helping them to understand and utilise social media.
The support material included downloadable infographics that could be shared with a few quick clicks.
The simplicity and clever dairy campaign design makes Tell It Like It Is an ideal tool for dairy farmers. They are able to successfully communicate the nutritional benefits of dairy to consumers. They can create social media content with ease, in a language anyone can understand.