Client: Dairy UK

‘Enable MPs to quickly source the facts’

Dairy UK asked topright to design the collateral for their new  ‘Dairy Delivers’ campaign.  The campaign collateral would be used to educate people about the dairy industry and the benefits that the industry and its products deliver. The campaign would be referenced across a broad array of business assets.

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We began by designing a campaign logo that the client would be able to use across multiple publications and platforms. The logo design is simple. The positive message is reinforced by incorporating a tick that is integral to the ‘d’ in ‘delivers’. Multiple versions were created to allow the logo to be used to directly communicate specific targeted messages.

We were then asked to deliver a product that would enable MPs to reference key nutrition information and statistics quickly. This was needed in response to the UK’s childhood obesity crisis and the proposed changes to the Nutrient Profiling model that were due for debate. It was important to communicate the important role dairy products play in the fight against childhood obesity. We designed a set of tabbed flash cards with the information presented in a clear and unambiguous form, knowing this would be the quickest way to access the information and the key facts. The use of colour and strong graphics adds a sense of ‘warning’ and helps to highlight the importance of the content and make the specific sections very easy to navigate so that facts can be referred to rapidly.

The team are always friendly and helpful and are a pleasure to work with.

Sophie ClarkeCommunications Manager, Dairy UK

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