DESIGN DELIVERABLES
Design for print | Advertising campaign design | Scheduled artworking | Photo re-touching | Online advertising | Animated gifs | Exhibition design
Client: Heathfield School
“Tell our target market what makes us, us!”
This advertising campaign design work was created for Heathfield School Ascot. The campaign comprises of three words, ‘Unique’ ‘Verve’ and ‘Spirit’. Three powerful words which describe the virtues of a ‘Heathfield girl’. There will be more words added to the campaign through out the year it runs.
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The previous campaign ‘Girls First‘ designed by topright took secondary position in the new campaign. Giving Heathfield ownership and evoking further trust in the reader. This decision builds on the existing investment. It also adds value to this previous campaign. The previous brand design work was completed hand-in-hand with the creation of a campaign. ‘Girls First’ was a huge departure from the traditional school advertising model. The new campaign would be used in many applications: advertising; social media; web; print collateral and event material & merchandising. The versatility of the campaign’s design means that the messaging for individual adverts could be changed along with the photographic image. This produced consistent but varied messages.
The campaign styling and design is easily recognisable. It is now key to Heathfield School. This campaign has been rolled out in many print forms including Tattler, The Daily Telegraph and the BBC Proms official programme. The advertising campaign design work included online advertising in industry education websites. Online work included animated gifs, leaderboards and mid page units (MPUs).
”The advertising campaign design work included online advertising in industry specific education websites.
Print advertising shape flexibility
Digital advertising animated GIF
”The campaign uses a short, punchy 'on-brand' single word to fire the imagination of the reader, setting Heathfield apart from other schools' themes, values or aims.
”It is a complete joy to work with such a creative and professional company. The standard of work is exceptional and this, combined with the speedy turnaround, attention to detail and in-depth knowledge of us as a client, means I have no hesitation at all in heartily recommending Topright to anyone. Keep up the great work!
Anna MorganDirector of Marketing, Heathfield School Ascot