Developing a logo design
How does a logo design company think?
We think of a logo as the identifiable face of a business. When you think of brands like McDonalds you think of Golden arches. Nike brings a tick straight to mind. Twitter instantly brings a blue bird into your head right? A logo should be memorable and give something an identity. It does not necessarily have to relate exactly to the business or product it’s promoting. For example, the Apple logo is not a computer. The Starbucks logo isn’t a cup of coffee.
Logo design can include a combination of many things. It may be made up from images, shapes, typography and colours. But what is important is that your logo is identifiable to your business. There are many different steps that we take to ensure a logo is unique. We outline these below.
LOGO DESIGN BRIEF AND RESEARCH
The first stage is possibly one of the most important stages. It is here where we gather our background information regarding the client. This will include who they are, what they do, their products, styles and visions. Past this we will dig deeper still. We work towards finding out the personality of the company or product. From this we can distinguish what must be represented and ultimately communicated through the logo design.
We also begin to research what is already out there. Researching competition within the clients related field. Therefore ensuring we develop a logo design that is unique and something that will stand out from the crowd.
INITIAL IDEAS AND SKETCHING FROM YOUR LOGO DESIGN COMPANY
It is a rare thing to see someone put pen to paper in this digital age. But like every logo design company, sketching still remains an essential part of the logo design process. Sketching allows us to creatively generate concept ideas quickly without the restraints of a computer.
We then digitally construct the designs we feel are most suitable for the client. Using professional applications such as Adobe Illustrator. Illustrator is a vector drawing tool. It will produce a logo that can be scaled to any degree without loss of quality. Illustrator is the preferred tool when developing a logo design. Designers do not use raster drawing tools for logo design. Using a vector tool also helps further down the line. If a client wishes to use the logo elsewhere that they hadn’t originally considered.
CONCEPTUALISATION AND DEVELOPMENT
This stage involves a logo design company really looking into the process holistically. It may involve changing or enhancing current designs. Firstly, typographic style. Secondly, spacing and thirdly colour are elements we look at.
The mono logo question
Importantly, does the logo works in a mono state? If a logo doesn’t work in black or white it is very unlikely it’ll work at all. Good logo design does not solely depend on colour. So it’s important to produce something that has a recognisable form. We design bespoke typography for most of our logo creations. Ensuring we create unique, recognisable and distinctive logo designs.
We must think how the logo is going to work across an incredibly diverse range of applications. These include platforms, spaces and environments, many of which will be unforeseen. What is the logo going to look like when used in web design? Size, scale, shape, orientation and placement are just a few things designers consider. This ensures we’re constantly paying attention to the bigger picture. But with a focus on the smallest details.
PRESENTATION AND REVIEW FROM A LOGO DESIGN COMPANY
Only the most suitable logo designs are prepared for presentation. We never show the full extent of designs. Proposing only the most appropriate designs will fulfil the goals of the client. Failure within the process is what fuels innovative design. Taking risks is something a logo design company endure so that the client doesn’t have to.
We prepare the logos in a PDF presentation document. This shows the logo designs in their mono state, colour variations and most importantly, in context. A logo is rarely shown in isolation. The logo will be shown in real life situations. This portrays how the logo will appear on industry appropriate items. Including visuals of items such as corporate literature, advertising, website and merchandising etc. The client is instantly able to understand the visual language of the logo. Seeing how the logo works helps them to make an informed decision. They have been presented with the designers vision. The client see what the designer sees.
DELIVERY AND SUPPORT FROM A LOGO DESIGN COMPANY
Once the client is happy and satisfied with the final design. Versions of the logo are supplied in various formats. These support the logos intended use for different media types and situations.
Depending on the client’s requirements, we supply accompanying guidelines. Guidelines help the client and their suppliers apply the new logo correctly. Alternatively, we are always at the end of the phone or email to provide any further support. Many of our clients are in constant contact with us way past launch.
Logo design surrounds us in everything we do. Following the process above we create unique and original logos for our clients. We listen and understand what needs to be communicated through the design. We take the necessary steps to ensure the bespoke logo is recognisable to your business. As a result you will stand out from the competition. We do not offer logo design for free. We offer the best logo design and associated professional design services. You may have also searched for ‘designers near me’. Try to remember, we don’t have to be local to design your logo. But if you do wish to pop in and see us our door is always open. We are just south of Guildford in Surrey.