Today was the British Cheese Board’s latest campaign launch – ‘Cheese Makes a Difference to Summer Salads’ as part of the ‘Dairy Makes a Difference’ campaign. The campaign launch was kicked of using fifteen recipe cards that were designed for tablet viewing by topright. The recipes are downloadable from the British Cheese Board website. topright organised and photographed all the supportive images for the campaign. The campaign celebrates the 700 plus British cheeses that could be used in a great summer salad. Each recipe card has the nutrition content and of course the ingredients and method for preparing them. Whilst shooting these salads we did get to taste one or two of them and they were awesome. topright also produced the campaign logo design for both the umbrella campaign – ‘Dairy Makes a Difference’ and the sub-campaign ‘Cheese Makes a Difference’. The principle campaign design really does shows its versatility with this campaign development. You can view a selection of the food photography here and download the actual recipe cards here. We wish The British Cheese Board and Dairy UK all the best with their latest campaign launch.
