Merchandising is a great way of generating brand loyalty from existing clients and to promote a brand to new prospects. As such, it is vital to maintain the brand’s identity. topright create graphic design for all manner of merchandising items. Many merchandising companies offer a design service as part of their supply package. This unfortunately is usually little more than just applying a logo as large as possible. Very often they are not familiar enough with the brands they are working for and therefore produce ineffective graphic design that is off-brand. Clearly this is not very useful in respect of products that are intended to promote a brand. For this reason we encourage our clients to let us design the graphic content and manage the production of their merchandise.

See our on-line portfolio for examples of our brand design work.