topright design create and develop brands and logos for new enterprises - we also re-brand existing enterprises. Whether your business is a national body or a two person business-to-business service operating locally, brand development does not happen by accident. The process requires time, management and ownership by everyone involved. Developing a logo and a strategy for its delivery requires a thorough understanding of your target market and the distribution channels used to reach it. Many small and medium sized companies simply don’t gather enough information about the competition, most don’t really take the time to understand their target audience and any trends taking place in the market. Once again, this does not have to cost a fortune, but it does take time. The bottom line is that over time a brand should become the most financially valuable part of a business. An effective brand can add value to a product or service by giving reasons other than cost for purchase decisions, increase customer loyalty and attract new customers. If all or part of the business is sold the brand should be worth more than the bricks and mortar or plant and machinery to the potential buyer.
See our on-line portfolio.