topright can design and build your email marketing materials, organise your mail account, set up your databases and provide feedback information to maximise efficasy.

Promoting your products or services by email can be a powerful and flexible form of direct marketing. You can communicate your messages quickly and cheaply. You can also tailor your message to specific types of customer more cost-effectively than with paper-based marketing. Focus on your best prospects. Even though it costs very little financially to send an email, it can still take up a lot of your time if your campaign is not targeted.

Email marketing is more successful if it focuses on people you know are interested in what you’re offering. For example, if you’re running a special offer on computer hardware, it will be more effective if you promote it only to people responsible for buying IT. An email to an existing customer or contact, who has agreed to receive marketing from you about products or services, may well be valuable to them. Even if they don’t buy from you immediately, they’re more likely to do so in the future.

If you have got a large database of customers and potential customers for your email marketing campaign, it’s worth analysing what you know about them, so you can send a more relevant message. You can use your website as a powerful way of getting opt-ins too - it’s always worth highlighting the benefits of subscribing to your email service and providing an online form to register immediately.