functionality

Website Visual Functionality

We must consider a website’s visual functionality when creating a web design. The purpose is to enhance the website’s aesthetics and the user’s experience. It stimulates and helps to steer the user and improves visitor interaction and engagement. There are endless functionality features that you can include in your website brief. Here we outline some of the most commonly used features and why these can bring something extra to your website.

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“Website visual functionality primarily enhances the site’s aesthetics and user experience”

PARALLAX FUNCTIONALITY

Parallax scrolling is an effect where a background, image or text moves at a slower rate than the content which overlays it. The different rates of movement create the illusion of three-dimensional depth.

There are many benefits and uses for parallax scrolling. It can be used to sub-divide pages into sections or to promote important information. It is also aesthetically pleasing and greatly improves the visuals of your website.

This type of parallax is a mouse-over parallax. By using layers of parallax images we can create depth when the user mouses over.

SEE A SITE WE BUILT WITH THIS EFFECT
Annual Report design front page
Industry website phone news
Another example

An interesting arrangement

with a parallax background

This is a fixed parallax image with cascading images overlaid. By fixing the image in the background, scrolling reveals the images. This gives the effect of the previous block sliding over the top of this new block. The cascading images placed over the top have an animated delay and each is offset to create this effect.

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PARALLAX SCROLLING

This Parallax of a single image. Note how it moves at a different speed to the text as you scroll up. This sort of effect can create an investing backdrop to something like testimonials. Here’s what some of our happy clients say about us.

It is a complete joy to work with such a creative and professional company. The standard of work is exceptional and this, combined with the speedy turnaround, attention to detail and in-depth knowledge of us as a client, means I have no hesitation at all in heartily recommending Topright to anyone. Keep up the great work!

Anna MorganDirector of Marketing, Heathfield School Ascot

As we work in a visual medium the style of our site was very important. Topright’s creative work was excellent and we got more than we hoped for. They also put the project together quickly and efficiently whilst being charming throughout. Simply put it was our best experience of web design to date!

Lisle TurnerDirector, Wrapt Films

We’ve worked with Topright for many years, and they have always provided us with first class design solutions for the wide ranging and varied projects we have. The team are always ready to turn around new ideas and creative concepts quickly, and are reliable and flexible in helping us meet our deadlines on time. More than that, the team are always friendly and helpful and are a pleasure to work with.

Sophie ClarkeCommunications Manager, Dairy UK

"Groundbreaking."

Arts Council England (DCTN)Disability Dept
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