Client: Dairy UK
‘… it has to look professional, fresh and modern with a more stylish feel.’
Dairy UK is the trade association for the British dairy supply chain. It brings together farmers, dairy co-operatives and processors, manufacturers and bottle milk buyers throughout the United Kingdom.
Between them, Dairy UK members collect, process and distribute almost 85% of UK milk production. Their role is to help create a positive platform for the future of dairy so they asked topright to produce a White Paper design that would clearly deliver the key massages to policy makers throughout government and industry. The White Paper design had to fit the brief. But more than that, it was important that it would work well both on the printed page and when viewed as a pdf on screen.
The 98 page White Paper design was turned round in record time and was very well received. It included the production of many graphs, charts and infographics to accompany the text content. topright also arranged the rapid print turnaround of 1,000 copies of the PUR bound document.