Production Identity

Brand Identity

“Belly of the Whale”.

Ockham’s Razor is an aerial theatre company combining visual and circus theatre who focus on creating stories from the vulnerability, trust and reliance that exist between people in the air.

topright, having previously worked with Turtle Key (the production company for Ockham’s Razor) for most of their shows’ promotional items and Ockham’s Razor’s website design, were approached to develop an identity in the form of a logo for their upcoming production ‘Belly of the Whale.’

This production, new for spring 2018, would see performers ride a giant semi-circular see-saw made of steel and wood. This structure transforms from a gentle rocking cradle to a catapult, capturing the audience with their signature blend of humor, circus skills and breath-taking moments of risk.

The concept of belly of the whale derives from global mythology – what happens when we confront our fears and come face to face with the power and momentum of things we seemingly can’t change?

The final design integrates the shape of the see-saw through the use of negative space. By using a larger typeface for the words ‘Belly’ and ‘Whale,’ emphasis is placed on the name of the production making it clearer to the reader. Using a combination of text, graphic and colours within  increases the clients’ ability and freedom to use different elements of the logo on various forms of marketing material.


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