Production Company Website

Website brief

A main stipulation in their website brief was to clearly separate their two core services. They offer services to Film & TV companies and Corporates and they wanted users to access which ever they needed quickly. Their old production company website did not separate these well. Now, when users land on the homepage, they are greeted with an early option in the form of two distinct choices – ‘Film & TV Production’ or ‘Digital Video Content’. This makes it simple and easy for users to locate the appropriate services.

SEO

The text content on their outdated website was largely comprised of images of text rather than live text. This meant that in terms of SEO , the site received no benefit. Search Engines do not ‘read’ images and therefore do not read the text contained within them. This leads to poor search engine rankings and essentially made the site ‘less visible’ to potential clients.

Imagery

Another pitfall to their use of images instead of text is that users were unable to search the production company website internally for the information that they wanted. Images also create larger file sizes than text and this means they can severely increase page load times. Shorter page load times lead to better SEO, so wherever images are used its important that they are correctly optimised to provide the best site performance. View our tutorial on how to optimise images in photoshop.

Responsive design

As well as the content problems, the outdated Wrapt Films site was not responsive. When viewed on a mobile or tablet the content of a responsive website adjusts to compensate for different screen sizes and orientation. For example, the text might re-size or shift position and menu formats change. This responsive behaviour ensures the the best possible user experience on whatever device they’re using.

Site functionality

The site features a large amount of functionality from parallax scrolling, hover/mouse-over effects and news feeds to site navigation and forms. Each element of functionality improves the user experience. A website with good functionality helps visitors find what they are looking for more quickly. If a site engages users then they are more likely to stay on your site for longer periods and are also more likely to leave having had a positive experience. This therefore means there is a much higher chance that users will come back and visit the site again.

Outcome

The overall feel of the site is very modern and professional. A combination of Wrapt Films striking imagery, cleverly used with a limited colour pallet and engaging functionality throughout. We have created a really impressive, responsive website that certainly makes them stand out from their competitors.