‘Reflect the important part we play within our industry’
APT (Asset Protection Team) who are part of Dairy UK, wanted an identity refresh in the form of a website that would reflect the part they play within the dairy industry. APT are trolley repatriation specialists, identifying and preventing theft, misappropriation, conversion and accidental misuse of milk trolleys.
APT is part of Dairy UK and although this site shares its URL with Dairy UK, it is a completely different site. It has a different design with its own navigation and style, making the site individual. The aesthetics of the site, including colours, patterns and illustrations make it clear who APT are and what they do.
The responsive site contains a range of functionality including parallaxing footer, interesting hover-over effects and animated milestone counters. These website functionality features make the site interesting for visitors and engages readers.