Identity Design

Brand Identity / Design for Print / The Arts and Education / Web Design

Turtle Key Arts came to topright asking for help to move their identity forward and to reflect the company that they have become. Their old identity had served them well in the past but was not working hard enough for them in communicating their services and core values that the company had developed. More importantly ensuring the name didn’t get lost when supporting or collaborating. Turtle Key Arts are creative, collaborative, adventurous and supportive. It was decided that the logotype could be supported by a vast array of colours reflecting the companies flexibility and dynamics. The once used pictogram, which historically reflected the id became supportive. Using the main logotype would bring the company out from ‘behind the curtain’ and get the name to the forefront. The identity implementation included web design, stationery, signage, merchandise and social media graphic support.

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