“Make us stand out and convey our culture.”
topright were invited to conceive and design a new identity design. TES Global Ltd. wanted to launch a new business that capitalised on their already established ‘industry standard’ education newspaper – ‘The TES’. The new company would use this association and infrastructure to springboard a school leadership recruitment business. The identity design culminated in creating a brand identity manual and logo guidelines. topright also helped to support the emerging company structure in the interim by servicing the design requirements that the newly formed company needed as part of its offering. The identity design had to refer to the TES newspaper brand in it’s appearance but also ‘hold it’s own’ as an independent identity.