Event IdentityAdvertising / Brand Identity / Campaign / Design for Print
Topright were asked to design this new and exciting event identity. This brand new international event celebrates the heyday of GP Bike racing and as such used retro styling to achieve its well received appeal. The event will feature more World Champions with more World Titles than any motor sport event in history. World GP Bike Legends is going to be an unmissable chance to watch and meet legends from the ‘Golden Era’ of Grand Prix racing. The Launch was held at the Regent Street Motor Show. Freddie Spencer, Wayne Gardner, Christian Sarron and Didier de Radiguès all donned their racing leathers and climbed aboard some of the most iconic racing motorcycles ever to blast down a 40-metre section of London’s famous Regent Street, giving the public just a small taste of what’s in store at World GP Bike Legends. The first venue to host the event will be Jerez Circuit in Spain.