“Unity | Digital toolkit | Education | Communication.”
The Dairy Council, Dairy UK and AHDB (Agriculture and Horticulture Development Board) asked topright to develop a website that would bring dairy farmers together and provide them with the knowledge and tools to successfully promote the nutritional benefits of dairy to consumers through their personal social media channels.
The design of the website is simple and creates a smooth user experience. Positioning the page information at the top of the screen allows dairy farmers to navigate easily through the site and to the relevant information they require. The website content includes educational video blogs directed at the farmers themselves to help them understand and utilise social media as well as information explaining nutrition and health claims legislation.
Thus armed the farmers can share the ready-made information that is provided which includes recipes; nutritional videos and an ever developing array of colourful, eye-catching infographics that can be saved to a number of digital devices and shared with a few quick clicks.
The simplicity and clever design makes Tell It Like It Is an ideal tool for dairy farmers to reach out and communicate the nutritional benefits of dairy to consumers with ease and in a language anyone can understand.