DESIGN DELIVERABLES
Design for print | Print
Client: Dairy UK
“More manageable and consumer friendly.”
We were asked by The Dairy UK to do a complete re-design of their factsheets. These factsheets give consumers nutrition information surrounding cheese, milk and yogurt.
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Dairy UK are a processor-led organisation who representing farmer-owned co-ops and private dairy companies. Their members collect and process about 85% of the milk produced in the UK providing employment and contributing to the UK economy. They exist to promote the consumption of British dairy products at home and on the international market. They work with MPs and with the government to promote a better understanding of the dairy sector.
The aim of the brief was to create a much more consumer friendly design. Which identified as part of a set. The consumer factsheet redesign were re-structured to A5, having previously been A4. This allowed the information to become more manageable and convenient to the reader. A lot of the information for the consumer factsheet redesign was re-written. Meaning a large proportion of the design was centred around the organisation and placement of text. As well as creating a consistent theme and style throughout the three publications.
”topright are always ready to turn around new ideas and creative concepts quickly, and are reliable and flexible in helping us meet our deadlines on time. More than that, the team are always friendly and helpful and are a pleasure to work with.
Sophie ClarkeCommunications Manager, Dairy UK