“More manageable and consumer friendly.”
We were asked by The Dairy Council to do a complete re-design of their factsheets. These factsheets give consumers nutrition information surrounding cheese, milk and yogurt. The aim of the brief was to create a much more consumer friendly design, which identified as part of a set. The factsheets were re-structured to A5, having previously been A4 allowing the information to become more manageable and convenient to the reader. A lot of the information was re-written meaning a large proportion of the design was centred around the organisation and placement of text as well as creating a consistent theme and style throughout the three publications.