Campaign designBrand Identity / Campaign / Design for Print / Health / Photography
For many elderly people it can be difficult to remember to eat well. This campaign design instigated by the NHS and developed with focus groups used nostalgic imagery and styling to help promote and maintain good eating habits. The campaign design took a nostalgic approach to delivering the information whilst ensuring that the communication was clear and readable for the target audience. The studio taken in our studio reflected the photography and retro design inclusion of the advertising of the 50s.