We think of a logo as the identifiable face of a business. When you think of brands like McDonalds, Nike or Twitter, what are the first things you think of – Golden arches? A tick? A little blue bird? A logo should be memorable and give something an identity. It does not necessarily have to relate exactly to the business or product it’s promoting. For example the Apple logo is not a computer, nor the Starbucks logo a cup of coffee.
Logo design can include a combination of many things; images, shapes typography and colours to name just a handful. But what is important is that your logo can be identifiable to your business. There are many different steps that we take and feel are necessary in order to ensure a logo is unique. We outline these below.