Graphic design is not just about creating something that looks beautiful, there is much more to this creative skill than meets the eye. Design is a way of thinking and involves a meticulous thought process and holistic approach to solve a problem.
Typography, photography, illustration, colour and clear space are used to create visual communication of ideas and messages. Consequently, these are then communicated using various graphic elements and tools. Graphic design molds the written and unwritten messages to create a visual experience.
Graphic Design is all around us and is important when used in business, to convey a clear message about a brand or product.
There are many principles to design and understanding them is essential to designing something that not only looks professional but also solves the problem and communicates what it intended to do. Below we discuss some of the basic principles of design. We also look at how these can be influenced using specific techniques and skills.