Websites have seemingly taken the lead for promotion, but design for print is still a very important tool that business use to sell, instruct and inform. Then of course there is the vast amount of other things like packaging that can’t be replaced with a web page. The starting point for creating great deign for print (other than a good brief) is deciding in advance the processes and materials that will be used. The route for making these choices usually come down to a combination of budget, target market, quantity and brand style.
There are many different types of print available for use onto every conceivable substrate or object. Here we will be considering design for print onto paper. We’ll look at some of the options available and consider what influences the choices and decisions that need to be made. Thinking these things through at the outset will help us get the best results and the best value for money. The vast majority design we produce for print is for the CMYK or four colour print process.