Why do businesses need a brand?
As businesses realise that they need to use every tool in the box to get a competitive edge, more and more are realising the importance that brand design plays in capturing the attention of their customers and would-be customers. Increasingly small and medium size enterprises are coming to realise the advantages they achieve through good brand design and applying it across all aspects of their business; it isn’t just the big players who are involved.
The process of brand design
We’ll look at some of the basics and processes we go through when developing a brand design for a client. Depending on a number of factors, the steps that follow will be applied to the process in differing amounts.
For most businesses this process of brand design and how far the client wants to take it is typically a budget led process. If you’re a small business looking to lift your offering or a new business getting to market the first time then the following applies in some shape or form if you want your business to reach its potential.