Financial services brand identity
‘Please review how we present ourselves in every area of our business’
topright were commissioned to review Chase Buchanan’s brand identity. A point had been reached where their website and branding had become dated and no longer accurately reflected the dynamic business they had become. Their financial services rebrand would showcase all of their existing achievements and better communicate the high-quality service that they have always delivered.
‘Help us convey our narrative; we create powerful storytelling’
Wrapt Films are an independent, award-winning production company based in rural Hertfordshire. They create powerful storytelling, which produces emotional connections with their audience. Wrapt Films came to topright for a new website design. We were asked to develop a website that was not only search engine optimisation (SEO) friendly and responsive, but it had to be creative, engaging and unique to Wrapt Films.
‘Reflect the important part we play within our industry’
APT (Asset Protection Team) who are part of Dairy UK, wanted a website that would reflect the part they play within the dairy industry. APT are trolley repatriation specialists, identifying and preventing theft, misappropriation, conversion and accidental misuse of milk trolleys. Although the new site would share its URL with Dairy UK, it was important to ensure the design and functionality was individual to APT.
Creative arts website
‘Pull the audience into an imaginative and captivating experience’
Joli Vyann, created by Olivia Quayle and Jan Patzke in 2012 is an innovative fusion of circus, dance and theatre, blurring the boundaries of where each begins and ends. Topright were asked to develop an Arts website design for Joli Vyann that would showcase their new fusion style and ‘pull the audience into an imaginative and captivating experience,’ just as their performances do.
Fashion Show Programme design
Showcase our art students' talent
‘Flamboyance and flair will take center stage’
Working with Stephen Lisseman, former Creative Director for Karl Lagerfled and Gucci, Heathfield students took to the stage to host their annual fashion show. The theme for the show this year was ‘Purpose’ and topright were asked to create an accompanying 8 page programme which needed to reflect the creativity of the students work.
Annual Report design
Educate our audience
‘Take our annual report design away from the dull, heavy-going stereotype’
Turtle Key Arts asked topright to tell their 2018 story through a 40 page report. We created them a report that looked professional, conveyed their message and visions clearly and educated their audience about what they have already done, laying the groundwork for their plans in the future.
Prestigious school website
‘Take us away from our old overcrowded and out-dated website.’
Heathfield asked topright to re-design their existing website because they had ‘out-grown’ it. They felt it could no longer accommodate the increasing amount of content needed to promote the school. Extensive re-structuring was needed to improve navigation and user experience. One key requirement of the re-design was for the client to have more control of the content.
Campaign logo design and support collateral
‘Enable MPs to quickly source the facts’
Brand identity, logo design
‘Convey a sense of romance and adventure within a rural setting which embodies what we do.’
Itinerant Canvas asked topright to illustrate the meaning of their business through a new brand design. Their company provides an old style experience to clients encompassing travel, romance, adventure, beautiful rural surroundings and a safe, familiar haven.
Brand identity, logo design
Creating an identity
‘Something minimalist, clean and fresh.’
Tech TV, based in Farnham, Surrey, called upon topright for a brand identity. It needed to reflect their professional attitude, trust amongst their clients, friendly, stress-free approach and of course the quality of their work.
Unique advertising campaign
‘We need something unique to help us stand out in a stuffy market place.’
This advertising campaign design work was created for Heathfield School Ascot. The campaign comprises of three words, ‘Unique’ ‘Verve’ and ‘Spirit’. Three powerful words which describe the virtues of a ‘Heathfield girl’. There will be more words added to the campaign through out the year it runs.
Web and identity design
‘It’s not just what the website looks like, create a feeling, an experience.’
Julius Lumsden is not only a fashion designer and creative advisor. He has been a Professor of Fashion Business, Branding, Marketing, Creative process, Trend Analysis, Collection Development, Colour Design Theory and Fashion History. So when he asked topright to express his brand experience using web design they jumped at the challenge.
The Dairy Road Map
‘Showcase 10 years of environmental commitment.’
Dairy UK, NFU and AHDB wanted to showcase 10 years of environmental commitment. This cross-industry initiative is called ‘The Dairy Roadmap’. We were asked to create a brochure that clearly communicated the involved and detailed message.
Brochure design | brand development
Taking good care
‘Create a look that can be taken into everything that we do.’
Person Centred Software (based in Guildford, Surrey) asked topright to design a brochure. This brochure would be a catalyst for their brand development.
Show leaflet design
Inclusive design using braille
‘Something that is attractive to both our sighted and visually impaired audience’
Extant, who are the UK’s only professional performing arts company of visually impaired artists approached topright to design them a leaflet for their latest performance ‘Flight Paths.’ The show would tell the tale of the Goze women – storytellers and musicians who travelled the length and breadth of medieval Japan making a living from performing epic tales. The leaflet had to appeal to both their sighted and visually impaired audience.